BlowAway was created as part of a final year thesis for the B.Sc. in Multimedia in Dublin City University. The project, dubbed Brand New Page, was an Investigation into augmenting traditional toys with digital media techniques. Many people believe new media and traditional toys to be inherently incompatible. With Blowaway we hoped to forge new ground by borrowing from both traditional toys and new media technology.
The key aims of the game were to create a project which was, encouraged between players, and appealed to . This breaks with many of the conventions of digital play, that currently exist.